Binky is an independent children’s toy shop for inquisitive, creative & design conscious kids with a focus on play, set up by Alexis Welch. Sanna Mac created a new brand for this carefully curated selection of beautiful toys which have been sourced from sustainably conscious and ethical manufacturers.
"It has been an absolute pleasure to collaborate with Sanna Mac. From our initial meeting, they were perceptive of our needs, and seamlessly translated the brand pillars and retail concept into a creative brand identity that encompassed the sensitive and timeless aesthetic we were seeking for Binky. In turn, they have further crafted this discerning approach across multiple platforms, and each element presented has truly surpassed our expectations. We are looking forward to continuing our story with them."
Photography by Otago Street Collective / Art Direction by Sanna Mac